New article by Tim Keith, strategy leader at Infusion:
Core data analysis isn’t just for the banking giants. Community and regional banks have more to gain from data driven marketing.
Community and regional bank marketing teams often miss out when it comes to utilizing core data—and it could be costing them big money. Many banks just assume that their marketing plans are successful, or that they need a multi-million-dollar marketing budget to take their marketing programs to the next level. As a former banker, I understand the fear of taking a risk when trying something new. But, with careful analysis of core data, small to mid-sized banks can more accurately direct their marketing efforts to drive growth without breaking their budget. And I would strongly urge bank marketing teams to become more familiar with this concept.
Here are the key steps banks need to know to build a successful data driven-marketing program that directly connects to the bank’s larger strategic objectives:
Read the full article:
“Use Data Analysis to Boost Growth” ABA Banking Marketing, April 20, 2017.