Insight > Strategy > Profit

Month: June 2017

3 Bank Marketing Myths Debunked

New article by Tim Keith, strategy leader at Infusion: Over the past two and a half decades, bank marketers have fallen victim to the same myths over and over again. It is obvious when tracking and reporting campaign results that these beliefs cause more harm than good in making smart marketing decisions. Before working on […]

Infusion Doubles the Volume of Account Balances for Financial Institutions in Q1 of 2017

Little Rock, Arkansas, June 1, 2017 – -Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announces its ProfitGenerator process has generated twice the volume of balances for clients in the first quarter of 2017 compared to Q1 2016. Infusion generated $46 million in loans and $54 million in […]