New article by Tim Keith, strategy leader at Infusion:
Over the past two and a half decades, bank marketers have fallen victim to the same myths over and over again. It is obvious when tracking and reporting campaign results that these beliefs cause more harm than good in making smart marketing decisions. Before working on a direct marketing campaign, it is good to consider these three myths…
Read the full article:
“3 Bank Marketing Myths Debunked” The Financial Brand, June 9, 2017.