Community bank experiences significant growth through data-driven cross-sell campaigns Little Rock, Arkansas, November 8, 2017 – Infusion, a provider of data-driven, omni-channel direct marketing campaigns that generate strategic growth for community banks and credit unions, announces the results of Fidelity Bank’s cross-sell marketing campaigns. Fidelity Bank is a community bank headquartered in Wichita, Kansas with 23 locations spanning Kansas and Oklahoma. The community bank has worked with Infusion since 2010 and uses the Infusion Onboarding, Cross-sell and Prospecting programs. One year ago, Fidelity Bank implemented Infusion’s ProfitGenerator® cross-sell marketing program focused on checking, savings and eServices accounts. The cross-sell program has resulted in:
- Over 1,500 responses from targeted account holders;
- Over $20.1 million in account balances generated;
- Over 200 “halo accounts” opened in which responder households opened additional deposit or loan accounts during the campaign in which they responded;
- Product marketing return on investment (ROI) of 321 percent.