Insight > Strategy > Profit

Month: December 2017

Infusion celebrates 10th anniversary; Significant growth in 2017

Community bank experiences significant growth through data-driven cross-sell campaigns Little Rock, Arkansas, December 13, 2017 – Infusion, a provider of data-driven, omni-channel direct marketing campaigns that generate strategic growth for community banks and credit unions, announced its 10th anniversary and other significant 2017 milestones. As part of its growth, Infusion achieved the following notable highlights [...]

The Discipline of Relevant Marketing

December 7, 2017 by Tim Keith By understanding the importance of frequency, cadence and targeting, financial institutions can successfully managing both customer relationships and product portfolios at the same time.   Retail banking is inherently relational. Bank customers have a variety of financial needs which change and evolve over time, in terms of both the […]