Infusion celebrates 10th anniversary; Significant growth in 2017

[vc_row][vc_column][vc_column_text]Community bank experiences significant growth through data-driven cross-sell campaigns

Little Rock, Arkansas, December 13, 2017 – Infusion, a provider of data-driven, omni-channel direct marketing campaigns that generate strategic growth for community banks and credit unions, announced its 10th anniversary and other significant 2017 milestones.

As part of its growth, Infusion achieved the following notable highlights in the calendar year 2017:

  • Infusion ProfitGenerator® Omni-channel direct marketing campaigns produced 30,886 response accounts with balances of $914 million in the past 12 months for clients, including increase in checking, savings, CD, home equity, money market, electronic services and direct installment loan;
  • Infusion announced Infusion’s Onboarding program generated an average 500 percent in ROI for participating financial institutions;
  • Infusion launched its Digital New Movers marketing program, a digital marketing campaign that enables almost real-time digital marketing to new movers within a financial institution’s targeted geographical region;
  • Infusion generated over 110,000 new accounts for financial institutions with balances of over $2.5 billion since its inception in 2007.

“As Infusion celebrates its own growth in 2017, we also celebrate the success Infusion’s customers have experienced by launching our data-driven, strategic marketing programs that deliver relevant and timely messages,” said Tim Keith, co-founder and chief strategy officer at Infusion. “Infusion’s 10 years of serving regional and community banks and credit unions is a testament to the success of the Infusion ProfitGenerator® process. We look forward to our next 10 years as we continue to help our customers generate growth and establish or build trusted relationships with their customers.”

About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.

Original Source: https://www.cbinsight.com/[/vc_column_text][/vc_column][/vc_row]

The Discipline of Relevant Marketing

December 7, 2017 by Tim Keith

By understanding the importance of frequency, cadence and targeting, financial institutions can successfully managing both customer relationships and product portfolios at the same time.

 

Retail banking is inherently relational. Bank customers have a variety of financial needs which change and evolve over time, in terms of both the scope of needs a customer may have and the relative importance that customer puts on each individual need. Of course, banks offer different product lines designed to meet these various needs.

This dynamic results in…Click here to read the full article.

 

Tim Keith is a former banker who in 2007 co-founded Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions. He works directly with financial institutions to implement data analysis services, support marketing efforts, write and present comprehensive customer analysis, evaluate campaign results, and design strategic growth programs.

 

Original Source: https://thefinancialbrand.com/69106/discipline-of-targeted-financial-marketing/

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