Community bank experiences significant growth through data-driven cross-sell campaigns
Little Rock, Arkansas, December 13, 2017 – Infusion, a provider of data-driven, omni-channel direct marketing campaigns that generate strategic growth for community banks and credit unions, announced its 10th anniversary and other significant 2017 milestones.
As part of its growth, Infusion achieved the following notable highlights in the calendar year 2017:
- Infusion ProfitGenerator® Omni-channel direct marketing campaigns produced 30,886 response accounts with balances of $914 million in the past 12 months for clients, including increase in checking, savings, CD, home equity, money market, electronic services and direct installment loan;
- Infusion announced Infusion’s Onboarding program generated an average 500 percent in ROI for participating financial institutions;
- Infusion launched its Digital New Movers marketing program, a digital marketing campaign that enables almost real-time digital marketing to new movers within a financial institution’s targeted geographical region;
- Infusion generated over 110,000 new accounts for financial institutions with balances of over $2.5 billion since its inception in 2007.
“As Infusion celebrates its own growth in 2017, we also celebrate the success Infusion’s customers have experienced by launching our data-driven, strategic marketing programs that deliver relevant and timely messages,” said Tim Keith, co-founder and chief strategy officer at Infusion. “Infusion’s 10 years of serving regional and community banks and credit unions is a testament to the success of the Infusion ProfitGenerator® process. We look forward to our next 10 years as we continue to help our customers generate growth and establish or build trusted relationships with their customers.”
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.