Little Rock, Arkansas, June 28, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces an average first year return on investment of 503 percent for financial institutions participating in Infusion’s Onboarding program.
Infusion’s Onboarding program is an omni-channel program designed to increase the number of relevant products and services used by new households, aimed to increase customer engagement and retention rates. Infusion utilizes a combination of continuously updated external and internal data, along with data analytics to accurately identify the financial needs of new households and their corresponding profit potential. Through Infusion’s proprietary ProfitGenerator® process, financial institutions receive detailed tracking reports measuring relationship expansion and retention.
Infusion created its Onboarding program to enable financial institutions to establish strong, growing relationships with new households beginning with the opening of their first account. The program includes a series of targeted, digital and direct mail cross-sell messages designed to optimize retention and accelerate the profit impact of new households.
Two key drivers of ROI are deposit fund-up and retention. Customers included in the program, on average, added $1,285 more to their checking account balance than a random hold-out did during the 90 day onboarding period. Additionally, Infusion’s clients typically experience a two to four percent lift in retention of customers included in the program compared to a randomly selected hold-out.
“Infusion provides small and regional financial institutions with a way to engage households through relationship-driven communications,” said Tom Cloninger, president and CEO at Infusion. “Our Onboarding program enables these organizations to establish a stronger relationship with customers through relevant dialog, commencing with their first account opening. The benefits to the customer are greater convenience and financial value while the financial institution sees a corresponding increase in long-term customer profitability.”
About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.
Original Source: http://www.businesswire.com/news/home/20170628005160/en
Little Rock, Arkansas, June 1, 2017 – -Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announces its ProfitGenerator process has generated twice the volume of balances for clients in the first quarter of 2017 compared to Q1 2016.
Infusion generated $46 million in loans and $54 million in deposits for clients in Q1 2017 by using its in-house ProfitGenerator cross-sell process. The ProfitGenerator process enables financial institutions to maximize profits by using proprietary statistical databases of national standards from peer financial institutions, predictive data analytics and targeting methodology. Infusion uses this data to create a comprehensive, multichannel marketing strategy to provide maximum growth opportunities for financial institutions.
One of the key components of Infusion’s success is the Infusion Results Tracking Normative, a database of tracked, captured and standardized results for every marketing campaign executed since Infusion’s inception in 2007. Containing more than 1 million data points, the Results Tracking Normative provides key metrics and allows a near accurate projection of a financial institution’s campaign results. Additionally, Infusion has a Pay-for-Results business model, meaning clients only pay for booked account openings in the promoted product category that fall within a 60-day campaign window.
“Our clients have seen an explosion of growth in account balances since Q1 2016,” said Tom Cloninger, president and CEO at Infusion. “This growth is driven by our clients’ ability to leverage our ProfitGenerator process and data-driven, omni-channel marketing campaigns into a competitive advantage.”
About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.
Original Source: http://finance.yahoo.com/news/infusion-campaigns-exceed-2-billion-130700267.html
Little Rock, Arkansas, April 18, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announced that its client campaigns have now exceeded $2 billion in new account balances generated for partner financial institutions since the company’s inception in 2007.
The more than $2 billion in new account balances generated includes checking, savings and money market accounts, CDs, credit cards, home equity lines and loans, installment loans and other financial products relevant to the financial institution. Infusion uses its ProfitGenerator® and targeting methodology process to enable financial institutions to grow the adoption rates of product offerings for customers. The ProfitGenerator® process analyzes the core data of small to mid-size banks and credit unions to create metric-driven, comprehensive growth strategies.
Infusion develops relationship-focused communication programs to set their partner financial institutions apart from competitors. The core data assessment, which is a statistical analysis that is compliant with FDIC data security and information privacy standards, plays a key role in developing targeted, financially relevant messages that resonate with customers.
“Infusion’s success relies on our ability to analyze core data in a safe, secure, and regulatory compliant environment. We let the data tell us where the opportunities are for deepening the financial institution’s customer/member relationships,” said Tom Cloninger, president and CEO at Infusion. “Then, using our ProfitGenerator® process, financially relevant messages are promoted to each customer household. Our pay for performance model guarantees the financial institution will receive a strong return on their marketing investment.”
About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.
Original Source: http://finance.yahoo.com/news/infusion-campaigns-exceed-2-billion-130700267.html
LITTLE ROCK, Ark.–(BUSINESS WIRE)–Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announces it has continued to increase balances at client financial institutions and experienced a significant year of growth in 2016.
Infusion achieved the following notable highlights in the calendar year 2016:
- Infusion ProfitGenerator® direct marketing campaigns produced 13,110 response accounts with balances of $685 million for clients. This includes increases in checking, savings, money market, CD, home equity, direct installment loan and electronic services;
- Infusion added 61 new financial institutions as customers in 2016, representing a year-over-year growth rate of 82 percent;
- A new website was created to accommodate growth and better reflect services the company currently offers to assist financial institutions drive profits through data-driven insights;
- Infusion partnered with the William Mills Agency for public relations services to showcase the work of the company in the financial sector.
“Infusion’s success can be attributed to its ability to create deposit and loan growth at regional and community financial institutions,” said Tom Cloninger, president and CEO at Infusion. “The regional and community financial institutions we served were able to use predictive analytics to create actionable insights through our unique pay-for-performance model.”
About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks. Infusion then creates and executes multichannel marketing campaigns that generate strategic growth. The Infusion ProfitGenerator® process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://ch4.1fc.myftpupload.com/.
ATLANTA–(BUSINESS WIRE)
William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it is now providing public relations and content marketing services to Little Rock, Ark.-based Infusion, a company that helps regional and community banks produce profitable growth through data analysis and data-driven direct marketing campaigns through their proprietary ProfitGenerator® process.
Infusion’s ProfitGenerator process uses predictive analytics to accurately forecast the results of cross selling, onboarding and new household acquisition campaigns at banks and credit unions. The ProfitGenerator process utilizes opportunity assessments, direct mail promotions and detailed report analysis to deliver results. All data is kept secure by maintaining and testing procedures that are in accordance with industry security standards and best practices.
Infusion offers its services through a no-risk, pay-for-results business model where the financial institution does not pay for the campaign costs; they are only responsible for paying for the accounts generated by the campaign.
“Our relationship with William Mills Agency is focused on educating financial institutions on the science of direct marketing using data,” said Tom Cloninger, president and CEO of Infusion.
“We welcome the opportunity to partner with Infusion to tout their data analysis services and direct marketing campaigns that create growth at community and regional financial institutions,” said Scott Mills, president of William Mills Agency.
About Infusion Marketing Group
Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks and create and execute multichannel marketing campaigns that generate strategic growth for community and regional financial institutions. The Infusion ProfitGenerator® process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://www.profitgenerator.com/.
Little Rock, Arkansas, December 13, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announces that its data-driven marketing campaigns have generated more than $1 billion in loans for client banks and credit unions since the company was founded in 2007.
The Infusion ProfitGenerator® process projects final results and ROI on targeted campaigns generating new loans by completing a statistical analysis of a bank or credit union’s core data. In addition to loan generation, Infusion uses its statistical analysis to outline strategic campaigns that successfully grow checking and savings accounts, credit cards, the number of home equity lines and transactions at community and regional financial institutions. Infusion reached the $1 billion in loans generated milestone serving over 150 banks and credit unions ranging in size from $1 billion to $20 billion in assets.
Infusion uses relationship-driven communication programs that emphasize engagement between the bank and its customers. This approach boosts customer engagement and responses during Infusion’s cross sell campaigns. Infusion’s services are offered through an innovative pay-for-performance model that supports Infusion’s mission to offer better results and value to financial institutions than traditional marketing services.
“Banks and credit unions that use data and relationship-driven cross-selling campaigns are able to easily generate more loans by using targeted information that achieves better results,” said Tom Cloninger, president and CEO at Infusion. “Infusion’s proprietary targeting methodology and ProfitGenerator process create campaigns that most effectively increase the number of loans and other financial products at banks and credit unions, resulting in greater profits for the financial institution.”
About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks. Infusion then creates and executes multichannel marketing campaigns that generate strategic growth. The Infusion ProfitGenerator® process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://ch4.1fc.myftpupload.com/.
