Posted by John Bradshaw
In Press
July 3, 2017 What happens in the days and weeks after a consumer opens their new account or gets a loan can have a massive impact on long term profitability. Banking providers that cross-sell more products and services and grow their bottom line are those that engage with consumers from the start of the relationship. [...]
Posted by John Bradshaw
In Press
December 7, 2017 by Tim Keith By understanding the importance of frequency, cadence and targeting, financial institutions can successfully managing both customer relationships and product portfolios at the same time. Retail banking is inherently relational. Bank customers have a variety of financial needs which change and evolve over time, in terms of both the […]
Posted by John Bradshaw
In Press
September 1, 2017 by Tim Keith Change the game by going digital with your bank’s new mover marketing strategy. What is a “new mover” exactly? Simply put, new movers can be defined as someone currently in the moving, home-buying, or selling process. New movers are often divided into subgroups and categorized as one of […]
Posted by John Bradshaw
In Press
August 9, 2017 by W.B. King Aggregating data is one thing, but effectively analyzing it or predicting member behavior is quite another. And, many times well-intended executives make mistakes in this all-important pursuit. So what are the biggest mistakes CUs make when it comes to data analytics? Credit Union Journal queried a panel of experts to […]
Posted by John Bradshaw
In Press
New article by Tim Keith, strategy leader at Infusion: Over the past two and a half decades, bank marketers have fallen victim to the same myths over and over again. It is obvious when tracking and reporting campaign results that these beliefs cause more harm than good in making smart marketing decisions. Before working on […]
Posted by John Bradshaw
In Press
New article by Tim Keith, strategy leader at Infusion: Core data analysis isn’t just for the banking giants. Community and regional banks have more to gain from data driven marketing. Community and regional bank marketing teams often miss out when it comes to utilizing core data—and it could be costing them big money. Many banks […]
New article by Tim Keith, strategy leader at Infusion: Many banks approach account generation as a gamble: Spend enough money on marketing and existing customers will hopefully sign up for a new product, or new customers will open accounts. But this approach creates needless risk that can waste significant money on ineffective marketing campaigns. So […]
Article by Tim Keith, strategy leader at Infusion: Tim discusses how financial institutions not using data-driven marketing campaigns are not efficiently spending their marketing budget and explains what type of data they should look at for the best results. Read the full article: “Using Data to Effectively Measure Marketing Results” The Financial Brand. October 26, […]
