Insight > Strategy > Profit

About

About Us

Founded in 2007, Infusion helps banks and credit unions grow revenues and profits by analyzing customer and member data using a proprietary Peer to Peer Statistical Normative database, revealing hidden household insights and accurately identifying product cross-sell opportunities based on evolving financial needs.

Infusion develops and implements relationship-driven, multi-channel marketing programs that emphasize both digital and in-branch engagement to increase sales of deposit products, loan products and transactional services to carefully selected and targeted households, meticulously tracking and measuring results.

Infusion created the PROFITGENERATOR® process, offering clients a no-risk, pay-for-results payment model. We are paid only for booked accounts from promoted households during a specific campaign period, guaranteeing clients a return on marketing investment. Infusion has served more than 150 banks and credit unions, with assets up to $20 billion. Our no-risk, pay-for-results PROFITGENERATOR programs have, to date, generated 78,456 new accounts and $1.6 billion in account balances for bank and credit union clients.

Infusion offers services that go beyond standard marketing tactics, focusing on creating a comprehensive metric-driven, multi-channel marketing strategy with measurable results.

Combined, the principals of Infusion have more than 100 years of banking, data analytics and direct marketing experience. As former bankers and bank marketers, we understand the critical challenges bankers face every day, such as growing core deposit and loan volume, achieving profitability, executing a coherent and accountable marketing strategy in a branch sales environment, operating in today’s complex compliance and economic environments, and working within the limitations of diverse product operating systems.

Having completed more than 150 comprehensive customer analyses and more than 500 detailed tracking reports for a wide variety of banks and credit unions large and small, we provide a unique perspective on consumer household financial behaviors and how they predict financial needs and product purchases. We also have keen insight into how the general economic environment and your unique bank growth strategy will impact your growth, revenues and profits.