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3 Bank Marketing Myths Debunked

New article by Tim Keith, strategy leader at Infusion: Over the past two and a half decades, bank marketers have fallen victim to the same myths over and over again. It is obvious when tracking and reporting campaign results that these beliefs cause more harm than good in making smart marketing decisions. Before working on […]

Infusion Campaigns Exceed $2 billion in New Account Balances Generated for Financial Institutions

Little Rock, Arkansas, April 18, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announced that its client campaigns have now exceeded $2 billion in new account balances generated for partner financial institutions since the company’s inception in 2007. The more than $2 billion in new […]

Use Data Analysis to Boost Growth

New article by Tim Keith, strategy leader at Infusion: Core data analysis isn’t just for the banking giants. Community and regional banks have more to gain from data driven marketing. Community and regional bank marketing teams often miss out when it comes to utilizing core data—and it could be costing them big money. Many banks […]

Infusion Boosts Deposit and Loan Growth at Banks and Credit Unions During Successful 2016

LITTLE ROCK, Ark.–(BUSINESS WIRE)–Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announces it has continued to increase balances at client financial institutions and experienced a significant year of growth in 2016. Infusion achieved the following notable highlights in the calendar year 2016: Infusion ProfitGenerator® direct […]

Data-Driven Direct Marketing Services Provider Infusion Chooses William Mills Agency for Content Marketing and PR Services

ATLANTA–(BUSINESS WIRE) William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it is now providing public relations and content marketing services to Little Rock, Ark.-based Infusion, a company that helps regional and community banks produce profitable growth through data analysis and data-driven direct marketing […]

Infusion Says Client Financial Institutions Have Now Made $1B In Loans

Little Rock, Arkansas, December 13, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announces that its data-driven marketing campaigns have generated more than $1 billion in loans for client banks and credit unions since the company was founded in 2007. The Infusion ProfitGenerator® […]

The Direct Approach: Using strategy and data analysis to guide direct marketing

New article by Tim Keith, strategy leader at Infusion: Many banks approach account generation as a gamble: Spend enough money on marketing and existing customers will hopefully sign up for a new product, or new customers will open accounts. But this approach creates needless risk that can waste significant money on ineffective marketing campaigns. So […]

Using Data to Effectively Measure Marketing Results

Article by Tim Keith, strategy leader at Infusion: Tim discusses how financial institutions not using data-driven marketing campaigns are not efficiently spending their marketing budget and explains what type of data they should look at for the best results. Read the full article: “Using Data to Effectively Measure Marketing Results” The Financial Brand. October 26, […]

Infusion Announces It Will Provide New Member Onboarding Services to SAC Federal Credit Union

Little Rock, Arkansas, October 27, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announces it will provide new member onboarding services for SAC Federal Credit Union. Infusion’s new member onboarding services uses multi-channel outreach to educate customers on the full range of services […]