High-performance branding w/ Katie Grover

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High-performance branding w/ Katie Grover
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In this episode, Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking, including:  Katie’s definition of “high-performance branding”  How Fidelity’s core values have shaped the bank’s brand  The ideal set of buying personas Fidelity’s brand is crafted to reach  Strategy driving the brand’s visual identity  How customer experience and community … Continue reading High-performance branding w/ Katie Grover