How Customer Analytics Drive Promotional Strategies w/ Matt Allen

How Customer Analytics Drive Promotional Strategies w/ Matt Allen

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How Customer Analytics Drive Promotional Strategies w/ Matt Allen
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In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank, discuss using customer analytics to drive a shift in promotional strategies, including:  
  • Research and analysis used to identify opportunity to shift marketing strategies 
  • Gaining buy-in for that strategic shift 
  • Outcomes and impact from this strategy 
  • Actionable insight on implementing a relationship-based approach to marketing 
  • Matt’s advice to his younger self 
Connect with Matt on LinkedIn  Visit Flagstar’s website 
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