Key marketing trends w/ John Oxford

Top Quartile

00:00 / 00:31:13

John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discusses the latest marketing trends for banks with host Dan Marks: 

Bonus: hear the story behind the SEC Shorts YouTube channel
The idea behind John’s book
Why branding is crucial for banks, and why banks typically don’t do branding at a high level
How and why banks should leverage social media
The importance of “retargeting”
The effectiveness of email marketing and marketing automation for banks
How audience, channel, and message work together to drive impact
John’s take on SMS marketing
John’s advice to his younger self

Connect with John on LinkedIn Check out John’s Book, No More Next Time: Marketing in the Age of Distraction Visit Renasant Bank online