Key marketing trends w/ John Oxford

Key marketing trends w/ John Oxford

Top Quartile
Top Quartile
Key marketing trends w/ John Oxford
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John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discussesthe latest marketing trends for banks with host Dan Marks:  
  • Bonus: hear the story behind the SEC Shorts YouTube channel 
  • The idea behind John’s book 
  • Why branding is crucial for banks, and why banks typically don’t do branding at a high level 
  • How and why banks should leverage social media 
  • The importance of “retargeting” 
  • The effectiveness of email marketing and marketing automation for banks 
  • How audience, channel, and message work together to drive impact 
  • John’s take on SMS marketing 
  • John’s advice to his younger self 
Connect with John on LinkedIn   Check out John’s Book, No More Next Time: Marketing in the Age of Distraction  Visit Renasant Bank online 
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