Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, Infusion has a unique perspective on what’s happening in the community banking and credit union industry. “We get data every day from banks and credit unions all across the country, and we’ve built a standardized data model that allows us to take that data and transform it into normative intelligence in a lights-out, automated, rapid-fire kind of way.” In other words, Infusion has a unique knowledge base to share and a finger on the pulse of the day-to-day goings on the in the increasingly complex world of community banking. In upcoming episodes you’ll hear from Infusion experts as well as other thought leaders in the industry, sharing best practices and discussing how industry trends affect their brands. “We’re super excited about this initiative want to be a more pollinator in the industry of the most up-to-date intelligence on what’s working, what’s not working, and what’s happening out there.” And why the podcast is called Top Quartile? Because, Tim says, it’s all about the strategies and tactics that drive top quartile performance in community banking. “In other words, you are outperforming 75% of the market because you figured out how to make the particular strategy you’ve undertaken work in the environment you’re in,” Tim says. “What we want to offer the industry in this podcast are the factors that correlate with top quartile performance and the fundamental metrics to define profitable banking.” Connect with Tim on LinkedIn Visit Infusion Marketing Group to learn more about how their knowledge, data, and marketing expertise helps community banks and credit unions grow their business.