LITTLE ROCK, Ark.–(BUSINESS WIRE)–Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announces it has continued to increase balances at client financial institutions and experienced a significant year of growth in 2016.
Infusion achieved the following notable highlights in the calendar year 2016:
- Infusion ProfitGenerator® direct marketing campaigns produced 13,110 response accounts with balances of $685 million for clients. This includes increases in checking, savings, money market, CD, home equity, direct installment loan and electronic services;
- Infusion added 61 new financial institutions as customers in 2016, representing a year-over-year growth rate of 82 percent;
- A new website was created to accommodate growth and better reflect services the company currently offers to assist financial institutions drive profits through data-driven insights;
- Infusion partnered with the William Mills Agency for public relations services to showcase the work of the company in the financial sector.