Archives: Podcast

ROI Attribution w/ Tim Keith

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ROI Attribution w/ Tim Keith
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Infusion CEO Tim Keith talks ROI tracking and multi-channel attribution amongst the impending “cookie-pocalypse” with host Dan Marks

How Signage and Physical Branding Contributes to Growth w/ Kyle Edmonds

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How Signage and Physical Branding Contributes to Growth w/ Kyle Edmonds
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Kyle Edmonds, VP and Partner at Mitchell Signs, talks about the importance of physical branding with host Dan Marks

How Core Values Drive Sustainable Performance w/ Shane Loper

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How Core Values Drive Sustainable Performance w/ Shane Loper
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Shane Loper, COO at Hancock Whitney Corporation talks to host Dan Marks about how his company’s values and mission relate to achieving top performance, including:   Shane’s background and how it influences his leadership philosophy  Shane’s journey from programmer to COO  How core values and company mission impact decisions  Examples and stories of how the company and community benefit from strong values  […]

How Customer Analytics Drive Promotional Strategies w/ Matt Allen

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How Customer Analytics Drive Promotional Strategies w/ Matt Allen
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In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank,  discuss using customer analytics to drive a shift in promotional strategies

Purpose-driven performance w/ James Schenck

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Purpose-driven performance w/ James Schenck
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James Schenck, President & CEO of PenFed Credit Union and CEO of the PenFed Foundation, talks to Host Dan Marks about pay, performance, and culture at PenFed.

Helping communities thrive and fostering payments innovation w/ Douglas Scarboro

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Helping communities thrive and fostering payments innovation w/ Douglas Scarboro
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Douglas Scarboro, Senior Vice President of the Federal Reserve Bank of St. Louis and Regional Executive in charge of the bank’s Memphis branch talks to Host Dan Marks about the work the Federal Reserve is doing in community development and modernizing the US payment system

Key marketing trends w/ John Oxford

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Key marketing trends w/ John Oxford
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John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discusses the latest marketing trends for banks with host Dan Marks.

Systematic onboarding w/ Delynn Byars

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Systematic onboarding w/ Delynn Byars
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Delynn Byars,  SVP of Marketing at First South Financial Credit Union, discusses onboarding best practices with host Dan Marks.

High-performance branding w/ Katie Grover

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High-performance branding w/ Katie Grover
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Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking.

The value of customer data for M&A with Rick Claypoole

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The value of customer data for M&A with Rick Claypoole
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Why is customer analytics crucial for planning and executing a bank or credit union merger or acquisition? In this episode, Host Dan Marks and Rick Claypoole, Infusion EVP of Client Analytics, discuss this important topic, including: Keys to successfully executing a merger integration How banks and credit unions should use customer-level data alongside account data […]
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