Archives: Podcast

High-performance branding w/ Katie Grover

Top Quartile
High-performance branding w/ Katie Grover
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In this episode, Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking, including:  Katie’s definition of “high-performance branding”  How Fidelity’s core values have shaped the bank’s brand  The ideal set of buying personas Fidelity’s brand is crafted to reach  Strategy driving the brand’s visual identity  How customer experience and community […]

The value of customer data for M&A with Rick Claypoole

Top Quartile
The value of customer data for M&A with Rick Claypoole
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Why is customer analytics crucial for planning and executing a bank or credit union merger or acquisition? In this episode, Host Dan Marks and Rick Claypoole, Infusion EVP of Client Analytics, discuss this important topic, including: Keys to successfully executing a merger integration How banks and credit unions should use customer-level data alongside account data […]

Welcome to Top Quartile

Top Quartile
Welcome to Top Quartile
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Why is Infusion starting a podcast? Because, says Infusion CEO Tim Keith, Infusion has a unique perspective on what’s happening in the community banking and credit union industry. “We get data every day from banks and credit unions all across the country, and we’ve built a standardized data model that allows us to take that […]
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