Leveraging FinTech and Crypto Partnerships for Banking Growth w/ Scot Lenoir

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Leveraging FinTech and Crypto Partnerships for Banking Growth w/ Scot Lenoir
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Scot Lenoir, Chairman at Evolve Bank and Trust, talks with host Dan Marks about their partnerships in the FinTech and Crypto space and how it drives growth! The conversation includes: 

  • How Scot started Evolve 
  • Scot’s love for sports and music 
  • Evolve’s role in in FinTech and Crypto 
  • How Scot thinks about the current banking and financial services space 
  • How Evolve embraces innovation and regulation at the same time 
  • How FinTech partnerships benefit end consumers 
  • How Evolve leverages data and analytics to serve clients 
  • Scot’s key takeaways around serving the FinTech and Crypto space 
  • Scot’s advice to his younger self and what he would have done differently if he were to start a bank today.

Connect with Scot and Evolve on LinkedIn

Follow Evolve on Facebook and Twitter

Visit getevolved.com

 

Loan Growth Best Practices w/Tim Keith

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Loan Growth Best Practices w/Tim Keith
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CEO at Infusion Tim Keith talks best practices in growing loans with host Dan Marks based on analyzing billions of industry specific peer data points. 

  • How macro trends impacts planning 
  • Peer benchmarking to uncover new opportunities 
  • Data mining to prioritize high potential opportunities 
  • Understanding needs along the customer/member lifecycle  
  • How to grow loans with higher risk adjusted returns 
  • How to easily and quickly discover new data-driven opportunities for loan growth 

 Connect with Tim on LinkedIn 

Check out infusionmarketinggroup.com 

 

How to build Unbeatable B2B Brands Based on Hundreds of Interviews w/Drew Neisser 

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How to build Unbeatable B2B Brands Based on Hundreds of Interviews w/Drew Neisser 
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B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, including: 

  • Drew’s role at Renegade and what led him to write his new book 
  • Drew’s fascination with Ben Franklin 
  • Why Drew has a passion for B2B Marketing specifically 
  • The CATS methodology 
  • How to be a Courageous marketer 
  • How to be an Artful marketer  
  • How to be a Thoughtful marketer – and why purpose matters 
  • How to be a Scientific marketer – and how to focus on metrics that matter 
  • Drew’s advice to aspiring authors (ie his younger pre-author self)  

Connect with Drew on LinkedIn 

Check out renegade.com and CMOHuddles.com 

Pre-Order Drew’s new book, and also check out his first book! 

 

 

The Art and Science of Purposeful Brand Building

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The Art and Science of Purposeful Brand Building
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Georgia United Credit Union’s Chief Marketing Officer, Aaron Chestnut, joins host Dan Marks to talk branding, mission, the heart of marketing, and how to build an analytic-driven marketing culture! Highlights include: 

  • Aarons role at Georgia United (plus his company band!) 
  • Recent growth at Georgia United 
  • GUs mission to serve, and why a company should walk the walk 
  • Aaron’s unique history building brands and how it helps Georgia United grow 
  • How Freedom to Fail leads to more winning 
  • Balancing the art and science of marketing 
  • The Jurassic Park Principle 
  • Aarons take on working for a company with a powerful culture and brand 
  • Aarons advice to his younger self as he moved from consumer products to financial services 

 Visit Georgia Unitedwebsite and check out the GUCU Foundation 

Follow #GUCUCares on social media: Facebook Instagram Twitter Youtube 

Connect with Aaron and Georgia United on LinkedIn 

 

A Brand New Chapter for a Bank with 100 years of History w/ Ed Francis

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A Brand New Chapter for a Bank with 100 years of History w/ Ed Francis
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Ed Francis, Chairman of the Board, President and Chief Executive Officer for InBankshares, Corp and InBank, talks with host Dan Marks about the re-invention of the 100 year organization and subsequent growth including:

  • How InBank’s growth has doubled in 3 years
  • The importance of humanizing CEO’s and being “touchable”
  • InBank’s origin story and the “why” of the InBank brand
  • Ed’s leadership philosophy and being hands-on
  • Using research and analytics to make better, data driven decisions and build long lasting relationships with customers
  • Over-delivering on customer expectations with a combination of quick service technology and human interaction
  • Ed’s advice to his younger self – and all new bankers

Connect with Ed on LinkedIn  Visit Inbank.com

 

 

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