Top Quartile
Top Quartile
A leading Chief Digital Officer’s perspective on growth

Description: Doug Peacock, EVP and Chief Digital Officer of Associated Bank, joins Dan Marks to discuss how he is leading a Digital First/Product First strategic initiative to use digital channels to enhance the overall customer experience and profitable revenue growth at the bank.  

Key points covered include:  

  • Background and current role 
  • Growth at Associated Bank
  • The key growth drivers digital channels enable at the bank 
  • How advanced data analytics informs strategy and the impact AI will have 
  • Prioritizing engagement, retention, and originations with digital channel capabilities
  • How the digital experience supports sales both in the digital channel and in other channels 
  • The changing role of the contact center to support the overall experience
  • The importance of developing curiosity as a key leadership trait