Making a Difference and Driving Growth with Amber Callahan

Top Quartile
Top Quartile
Making a Difference and Driving Growth with Amber Callahan
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Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are: 

 

  • What growth has been like recently at 1st Advantage 
  • 1st Advantage’s marketing strategy 
  • How the 70-year legacy of community involvement builds the brand 
  • Using data and analytics as a strong foundation for the entire marketing plan 
  • Best Practices and lessons learned 
  • Advice Amber would give to her younger self 

Understanding customer needs and the innovation agenda w/Rilla Delorier

Top Quartile
Top Quartile
Understanding customer needs and the innovation agenda w/Rilla Delorier
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Rilla Delorier, who sits on multiple bank and fintech boards, joins Dan Marks on this episode to discuss how banks can ensure innovation gets the proper attention at the board and management level. 

 

  • Innovation from the perspective of a bank executive vs a bank board member 
  • How Rilla filters and prioritizes key information
  • Understanding the customer perspective to inform strategy 
  • The importance of having people from different perspectives to spark inspiration 
  • Key innovation areas of opportunity for community banks
  • Avoiding the ‘twin traps’ of being too aggressive and too massive on a transformation program as opposed to not doing enough 
  • 3 key lessons learned by Rilla that would be helpful for bank management 
  • Advice Rilla would give to her younger self  

Growing deposits at attractive cost by applying advanced data analytics w/Tim Keith

Top Quartile
Top Quartile
Growing deposits at attractive cost by applying advanced data analytics w/Tim Keith
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Tim Keith and Dan Marks discuss how smart banks and credit unions are able to apply practical analysis to create a data driven strategy that results in reaching funding goals and relationship growth goals at a lower total cost than other alternatives. 

 

  • Macro trends from across peer banks and credit unions 
  • Similarities and differences from prior rate cycles going back to the 1970s 
  • Differences between relationship and prospect driven approaches 
  • How personalized digital media changes the game 
  • Key lessons learned and practical examples 

Tapping growth through a focused strategy w/Janelle Herrera

Top Quartile
Top Quartile
Tapping growth through a focused strategy w/Janelle Herrera
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Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union talks with Dan Marks about OnTap’s unique mission tied to their roots and it focuses the growth strategy. Dive into the history at the bottom of the bottle on this fascinating Podcast episode of Top Quartile.

 

  • How OnTap Credit Union was founded
  • What exactly is ‘beer culture,’ and how it relates to the credit union’s roots
  • Where Janelle prioritizes the growth strategy
  • Leveraging data analytics to inform strategy
  • Engaging the community in unique ways
  • Best practices at OnTap Credit Union
  • Words of advice that Janelle would give to her younger self 

How to win awards and crush ROI goals w/Gentry Moyes

Top Quartile
Top Quartile
How to win awards and crush ROI goals w/Gentry Moyes
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Gentry Moyes, Head of Paid Media at Mountain America Credit Union, goes behind the scenes with Dan Marks to unpack the who, what, and why of the MACCEE award winning campaign that Mountain America recently wrapped up that used influencers to authentically promote the, ‘My Style,’ checking product.

 

  • Gentry’s background and current role at Mountain America Credit Union
  • What growth has been like recently at Mountain America Credit Union
  • Winning the MACCEE award at the premier Marketing Association of Credit Unions MAC event
  • How the campaign came together
  • The spark of inspiration based on mountains of analysis
  • Going behind impressions to track the impact of the campaign on actual sales results
  • What is next for his award-winning campaign
  • Key lessons learned on managing the full campaign lifecycle from idea to tracking

Influencers:

 

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