Tim Keith and Dan Marks provide an introduction and overview of the best practices to actually use Digital Marketing to drive tangible measurable growth. This overview comes from years of experience and analysis based on what does and doesn’t work at banks and credit unions around the country.
The Digital landscape and why First Party data matters so much.
How capacity and propensity inform targeting and awareness and engagement, and drive results.
How to practically orchestrate a true omni-channel growth strategy.
How Digital marketing drives measurable results across channels both online and in branch.
How real account tracking works across channels and devices in the crazy world of people using ad blockers and click blockers.
Expanding on the role digital and omni channel play to drive action along the entire lifecycle of the buying journey from Acquisition, to relationship expansion, to retention.
Practical tips to quickly get traction at whatever stage you are in, in a digital transformation.
State Employees’ Credit Union’s SVP of Marketing, Amy Tharrington, talks about agility and change management to build brands with host Dan Marks.
• Growth at SECU
• How personal balance drives high performance at work
• Amy’s progression of roles at different types of financial institutions
• The importance of understanding the associate and member mindset to build change programs
• Using data to inform a strategy
• How “playing up” helps develop talent