Top Quartile
Top Quartile
Growing deposits at attractive cost by applying advanced data analytics w/Tim Keith

Tim Keith and Dan Marks discuss how smart banks and credit unions are able to apply practical analysis to create a data driven strategy that results in reaching funding goals and relationship growth goals at a lower total cost than other alternatives. 


  • Macro trends from across peer banks and credit unions 
  • Similarities and differences from prior rate cycles going back to the 1970s 
  • Differences between relationship and prospect driven approaches 
  • How personalized digital media changes the game 
  • Key lessons learned and practical examples