Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union talks with Dan Marks about OnTap’s unique mission tied to their roots and it focuses the growth strategy. Dive into the history at the bottom of the bottle on this fascinating Podcast episode of Top Quartile.
- How OnTap Credit Union was founded
- What exactly is ‘beer culture,’ and how it relates to the credit union’s roots
- Where Janelle prioritizes the growth strategy
- Leveraging data analytics to inform strategy
- Engaging the community in unique ways
- Best practices at OnTap Credit Union
- Words of advice that Janelle would give to her younger self