Little Rock, Arkansas, November 10, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces announces new client Montgomery, Ala.-based ASE Credit Union has increased loans and deposits after completing the first wave of its ProfitGenerator® Cross-sell Program.
Infusion’s cross-sell campaigns inform existing customers or members about additional financial services their bank or credit union has to offer. The first wave of the cross-selling program for ASE Credit Union included two campaigns to promote checking accounts and two to promote loans. The campaigns produced 890 responses (new checking accounts and loans) with balances of $7.6 million. Campaign responders also opened 349 other deposits and loans during the campaign they responded to. In addition to buying a loan, loan campaign responders also increased deposits with ASE by a net of $1 million during campaigns.
ASE Credit Union is a state-chartered credit union in the Greater Montgomery Metro area serving Montgomery and the eight surrounding counties. ASE serves more than 27,000 members in Alabama and elsewhere. ASE operates five home branches, three in Montgomery, one in Millbrook, one in Wetumpka, and access to thousands of service centers nationwide. ASE was initially chartered as Alabama State Employees Credit Union in 1954 and then granted a community charter in 2001.
Infusion uses its ProfitGenerator process to turn core data into targeted campaigns that project final results and ROI for financial institutions. Infusion’s analysis of core data and proprietary targeting methodology are able to efficiently target existing financial institution clients to successfully expand customer relationships.
“Infusion’s ProfitGenerator Cross-sell Program is able to educate our members on how we can meet their financial needs through the distribution of targeted information,” said Calvin Cherry, vice president of marketing at ASE Credit Union. “We saw real growth in loans and deposits at the credit union coinciding with the campaigns and look forward to continuing our relationship with Infusion to better inform our members of the services we offer.”
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.