September 1, 2017 by Tim Keith
Change the game by going digital with your bank’s new mover marketing strategy.What is a “new mover” exactly? Simply put, new movers can be defined as someone currently in the moving, home-buying, or selling process. New movers are often divided into subgroups and categorized as one of the following:
- Pre-mover: defined as someone who recently listed their home on the market.
- Escrow: defined as someone who has sold their house but has not moved yet, or is under contract.
- Post-mover: defined as someone who just moved into or purchased a new home, or sold a residence.