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John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discusses the latest marketing trends for banks with host Dan Marks:
- Bonus: hear the story behind the SEC Shorts YouTube channel
- The idea behind John’s book
- Why branding is crucial for banks, and why banks typically don’t do branding at a high level
- How and why banks should leverage social media
- The importance of “retargeting”
- The effectiveness of email marketing and marketing automation for banks
- How audience, channel, and message work together to drive impact
- John’s take on SMS marketing
- John’s advice to his younger self
Check out John’s Book, No More Next Time: Marketing in the Age of Distraction