The Digital First Brand and Marketing Strategy w/ Amber Fielder

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Top Quartile
The Digital First Brand and Marketing Strategy w/ Amber Fielder
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Chief Marketing Officer at USE Credit Union, Amber Fielder, talks marketing strategy and her “Digital First” approach with host Dan Marks. Including: 

  • Amber’s marketing and sustainability background 
  • Growth at USE 
  • The brand journey 
  • Surprising data driven insights that drive strategy 
  • How Digital First comes to life in marketing 
  • How Digital First comes to life in the branch 
  • Amber’s advice to her younger self 

USE website  

Connect with Amber on LinkedIn 

Amber serves on the board of the Marketing Association of Credit Unions 

MAC spring conference 

 

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