Insight > Strategy > Profit

Cross Selling

Cross-Sell Marketing Campaigns for Banks and Credit Unions

Household financial needs evolve over time, regularly presenting you with new sales opportunities. Taking advantage of opportunities requires the discipline to consistently analyze customer data files and execute against proven multi-channel marketing tactics. Infusion performs a Peer to Peer Statistical Normative data analysis, comparing your core statistical data to data from peer financial institutions to carefully and efficiently target your bank or credit union households and successfully cross-sell relevant products—based on their financial needs.
Communications should be multi-channel to maximize impact. Infusion promotes a full range of financial products and services to targeted customer/member household segments.

The PROFITGENERATOR® program can include the promotion of:

  • New loan accounts such as auto loans, mortgages, credit cards and home equity lines of credit
  • New deposit accounts including checking, money market, CD and savings accounts
  • Transactional services such as Debit Card, Online Banking, Mobile Banking and eStatements
Infusion covers all multi-channel campaign production costs and provides full service project management, including creative and copy as well as detailed campaign tracking reports.
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