New Household Acquisition

New Household Deposit Acquisition Campaigns for Banks and Credit Unions

Attracting new deposit households is a continual challenge for banks and credit unions. However, a consistent, methodical focus on acquisition will help sustain your growth and increase long-term profits.
The PROFITGENERATOR® process enables community banks and credit unions to achieve higher new customer or member acquisition campaign results by employing predictive data analytics and Infusion’s proprietary targeting methodology to implement metric-driven, multi-channel marketing campaigns targeted to the highest-potential households in your markets.
Infusion identifies and targets households that will generate new checking accounts with higher opening deposit balances, add significant fund-up, and offer more effective cross-sell of transactional services such as Online Banking, Bill Pay, Mobile Banking and eStatements.
This PROFITGENERATOR® program features very competitive per-piece pricing, which includes data analysis, strategic targeting recommendations, prospect lists, call lists (where available), creative and copy, full service production and project management, and detailed campaign tracking reports.
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