September 1, 2017 by Tim Keith Change the game by going digital with your bank’s new mover marketing strategy. What is a “new mover” exactly? Simply put, new movers can be defined as someone currently in the moving, home-buying, or selling process. New movers are often divided into subgroups and categorized as one of […]
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How credit unions are avoiding data analytics mistakes
August 9, 2017 by W.B. King Aggregating data is one thing, but effectively analyzing it or predicting member behavior is quite another. And, many times well-intended executives make mistakes in this all-important pursuit. So what are the biggest mistakes CUs make when it comes to data analytics? Credit Union Journal queried a panel of experts to […]
Infusion marketing campaigns generated over 100,000 new accounts for financial institutions
Financial institutions experience exponential growth as a result of data-driven, omni-channel marketing campaigns Little Rock, Arkansas, August 21, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, has generated over 100,000 new accounts for financial institutions. To date, Infusion has generated 102,263 accounts with balances […]
Infusion Announces Results of ASE Credit Union Cross-selling Campaigns
Little Rock, Arkansas, November 10, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces announces new client Montgomery, Ala.-based ASE Credit Union has increased loans and deposits after completing the first wave of its ProfitGenerator® Cross-sell Program. Infusion’s cross-sell campaigns inform existing customers […]
Infusion announces Digital New Movers program
Little Rock, Arkansas, July 18, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces its new marketing program, Digital New Movers, a digital marketing campaign that enables almost real-time digital marketing to new movers within a financial institution’s targeted geographical region. Infusion’s Digital New […]
Infusion’s Onboarding Program Yields Over 500 Percent ROI for Financial Institutions
Little Rock, Arkansas, June 28, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces an average first year return on investment of 503 percent for financial institutions participating in Infusion’s Onboarding program. Infusion’s Onboarding program is an omni-channel program designed to increase the number […]
3 Bank Marketing Myths Debunked
New article by Tim Keith, strategy leader at Infusion: Over the past two and a half decades, bank marketers have fallen victim to the same myths over and over again. It is obvious when tracking and reporting campaign results that these beliefs cause more harm than good in making smart marketing decisions. Before working on […]
Infusion Doubles the Volume of Account Balances for Financial Institutions in Q1 of 2017
Little Rock, Arkansas, June 1, 2017 – -Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announces its ProfitGenerator process has generated twice the volume of balances for clients in the first quarter of 2017 compared to Q1 2016. Infusion generated $46 million in loans and $54 million in […]
Infusion Campaigns Exceed $2 billion in New Account Balances Generated for Financial Institutions
Little Rock, Arkansas, April 18, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announced that its client campaigns have now exceeded $2 billion in new account balances generated for partner financial institutions since the company’s inception in 2007. The more than $2 billion in new […]
Use Data Analysis to Boost Growth
New article by Tim Keith, strategy leader at Infusion: Core data analysis isn’t just for the banking giants. Community and regional banks have more to gain from data driven marketing. Community and regional bank marketing teams often miss out when it comes to utilizing core data—and it could be costing them big money. Many banks […]