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Insiders Secrets to Onboarding Success in Banking

July 3, 2017  What happens in the days and weeks after a consumer opens their new account or gets a loan can have a massive impact on long term profitability. Banking providers that cross-sell more products and services and grow their bottom line are those that engage with consumers from the start of the relationship. [...]

Infusion celebrates 10th anniversary; Significant growth in 2017

Community bank experiences significant growth through data-driven cross-sell campaigns Little Rock, Arkansas, December 13, 2017 – Infusion, a provider of data-driven, omni-channel direct marketing campaigns that generate strategic growth for community banks and credit unions, announced its 10th anniversary and other significant 2017 milestones. As part of its growth, Infusion achieved the following notable highlights [...]

The Discipline of Relevant Marketing

December 7, 2017 by Tim Keith By understanding the importance of frequency, cadence and targeting, financial institutions can successfully managing both customer relationships and product portfolios at the same time.   Retail banking is inherently relational. Bank customers have a variety of financial needs which change and evolve over time, in terms of both the […]

Infusion announces the results of ProfitGenerator® cross-sell marketing campaigns for Fidelity Bank

Community bank experiences significant growth through data-driven cross-sell campaigns Little Rock, Arkansas, November 8, 2017 – Infusion, a provider of data-driven, omni-channel direct marketing campaigns that generate strategic growth for community banks and credit unions, announces the results of Fidelity Bank’s cross-sell marketing campaigns. Fidelity Bank is a community bank headquartered in Wichita, Kansas with […]

Infusion Marketing Campaigns Exceed $2.5 billion in Account Balances Generated for Financial Institutions

Little Rock, Arkansas, October 5, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announced that its marketing campaigns have now exceeded $2.5 billion in account balances generated for financial institutions. The more than $2.5 billion in account balances includes: $1.998 billion generated as a result […]

Digitally Target New Movers

September 1, 2017 by Tim Keith Change the game by going digital with your bank’s new mover marketing strategy.   What is a “new mover” exactly? Simply put, new movers can be defined as someone currently in the moving, home-buying, or selling process. New movers are often divided into subgroups and categorized as one of […]

How credit unions are avoiding data analytics mistakes

August 9, 2017 by W.B. King Aggregating data is one thing, but effectively analyzing it or predicting member behavior is quite another. And, many times well-intended executives make mistakes in this all-important pursuit. So what are the biggest mistakes CUs make when it comes to data analytics? Credit Union Journal queried a panel of experts to […]

Infusion marketing campaigns generated over 100,000 new accounts for financial institutions

Financial institutions experience exponential growth as a result of data-driven, omni-channel marketing campaigns Little Rock, Arkansas, August 21, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, has generated over 100,000 new accounts for financial institutions. To date, Infusion has generated 102,263 accounts with balances […]

Infusion Announces Results of ASE Credit Union Cross-selling Campaigns

Little Rock, Arkansas, November 10, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces announces new client Montgomery, Ala.-based ASE Credit Union has increased loans and deposits after completing the first wave of its ProfitGenerator® Cross-sell Program. Infusion’s cross-sell campaigns inform existing customers […]

Infusion announces Digital New Movers program

Little Rock, Arkansas, July 18, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces its new marketing program, Digital New Movers, a digital marketing campaign that enables almost real-time digital marketing to new movers within a financial institution’s targeted geographical region. Infusion’s Digital New […]