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Gentry Moyes, Head of Paid Media at Mountain America Credit Union, goes behind the scenes with Dan Marks to unpack the who, what, and why of the MACCEE award winning campaign that Mountain America recently wrapped up that used influencers to authentically promote the, ‘My Style,’ checking product.
- Gentry’s background and current role at Mountain America Credit Union
- What growth has been like recently at Mountain America Credit Union
- Winning the MACCEE award at the premier Marketing Association of Credit Unions MAC event
- How the campaign came together
- The spark of inspiration based on mountains of analysis
- Going behind impressions to track the impact of the campaign on actual sales results
- What is next for his award-winning campaign
- Key lessons learned on managing the full campaign lifecycle from idea to tracking
Influencers: