Making a Difference and Driving Growth with Amber Callahan

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Making a Difference and Driving Growth with Amber Callahan
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Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are: 

 

  • What growth has been like recently at 1st Advantage 
  • 1st Advantage’s marketing strategy 
  • How the 70-year legacy of community involvement builds the brand 
  • Using data and analytics as a strong foundation for the entire marketing plan 
  • Best Practices and lessons learned 
  • Advice Amber would give to her younger self 
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