Infusion CEO Tim Keith talks ROI tracking and multi-channel attribution amongst the impending “cookie-pocalypse” with host Dan Marks, including:
- How do we practically link outcomes to key marketing activities to understand impact?
- How do we avoid stopping short and only looking at activity metrics like impressions and clicks?
- How can you put in place a practical measurement framework that avoids crumbling under its own weight of complexity?
- How to solve tracking outcomes across devices
- Best practices and practical tips based on decades of experience
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