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The Art and Science of Purposeful Brand Building
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Georgia United Credit Union’s Chief Marketing Officer, Aaron Chestnut, joins host Dan Marks to talk branding, mission, the heart of marketing, and how to build an analytic-driven marketing culture! Highlights include: 

  • Aarons role at Georgia United (plus his company band!) 
  • Recent growth at Georgia United 
  • GUs mission to serve, and why a company should walk the walk 
  • Aaron’s unique history building brands and how it helps Georgia United grow 
  • How Freedom to Fail leads to more winning 
  • Balancing the art and science of marketing 
  • The Jurassic Park Principle 
  • Aarons take on working for a company with a powerful culture and brand 
  • Aarons advice to his younger self as he moved from consumer products to financial services 

 Visit Georgia Unitedwebsite and check out the GUCU Foundation 

Follow #GUCUCares on social media: Facebook Instagram Twitter Youtube 

Connect with Aaron and Georgia United on LinkedIn 

 

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