Insight > Strategy > Profit

Month: August 2017

How credit unions are avoiding data analytics mistakes

August 9, 2017 by W.B. King Aggregating data is one thing, but effectively analyzing it or predicting member behavior is quite another. And, many times well-intended executives make mistakes in this all-important pursuit. So what are the biggest mistakes CUs make when it comes to data analytics? Credit Union Journal queried a panel of experts to […]

Infusion marketing campaigns generated over 100,000 new accounts for financial institutions

Financial institutions experience exponential growth as a result of data-driven, omni-channel marketing campaigns Little Rock, Arkansas, August 21, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, has generated over 100,000 new accounts for financial institutions. To date, Infusion has generated 102,263 accounts with balances […]

Infusion Announces Results of ASE Credit Union Cross-selling Campaigns

Little Rock, Arkansas, November 10, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces announces new client Montgomery, Ala.-based ASE Credit Union has increased loans and deposits after completing the first wave of its ProfitGenerator® Cross-sell Program. Infusion’s cross-sell campaigns inform existing customers […]