Infusion Announces It Will Provide New Member Onboarding Services to SAC Federal Credit Union

Little Rock, Arkansas, October 27, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announces it will provide new member onboarding services for SAC Federal Credit Union.

Infusion’s new member onboarding services uses multi-channel outreach to educate customers on the full range of services available from their bank or credit union in the critical early period of the relationship with the financial institution. This directly increases the customer’s engagement and long term retention with their bank or credit union.

Infusion’s analysis of client financial institutions’ core data and its proprietary targeting methodology are able to efficiently target existing financial institution clients to expand customer relationships by sending information that is relevant to their individual needs. Infusion helps clients establish an electronic dialog with new customers right from the beginning of their relationship with the financial institution. Infusion uses its Infusion ProfitGenerator process to project final results and ROI from campaigns designed to engage new members.

Papillion, Nebraska based-SAC Federal Credit Union is comprised of 98,000 members and more than $875 million in assets. Founded in 1946, SAC currently provides services to members through 22 branch locations, a few thousand surcharge-free ATMs and digitally through their CU By Phone and CU@Home services.

“We chose Infusion’s new member onboarding services because their ability to successfully target new members with the most relevant information that engages them to create and enhance a closer relationship with our credit union,” said Brian McDonnell, vice president of marketing at SAC Federal Credit Union. “Our goal is for every member to be aware of the services and products that SAC Federal Credit Union has to offer that can benefit them.”

About Infusion

Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks and create and execute omnichannel marketing campaigns that generate strategic growth. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://www.profitgenerator.com/ 

About SAC Federal Credit Union

SAC Federal Credit Union is locally owned by its members and recognized for its community involvement. Motivated by member service rather than profit, the credit union’s focus is on providing safety, soundness and convenience to its members. SAC FCU is a financial partner for life, helping members with banking, financial planning, home buying investing, education and retirement planning, commercial banking services and more. Begin the journey to better banking today: www.sacfcu.com.

Infusion Profit Generating Campaigns for Financial Institutions Exceed $1.5 billion in New Account Balances Generated

Little Rock, Arkansas, September 21, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announced that, since the company’s inception in 2007, it has generated more than $1.5 billion in new account balances for banks and credit unions.

The $1.5 billion in new account balances generated by Infusion includes new checking accounts, loans, savings deposits, credit cards and other financial products at small and medium sized financial institutions. Infusion uses its Infusion ProfitGenerator process to turn core data into targeted campaigns that project final results and ROI for client financial institutions. Infusion’s analysis of core data and proprietary targeting methodology are able to efficiently target existing financial institution clients to successfully expand customer relationships by cross-selling financial products and bring in new customers or members.

Infusion’s services are offered through an innovative pay for performance model where financial institutions pay based on the success of the company’s strategic promotional campaigns. This payment model supports Infusion’s mission to offer measureable results and a better value to financial institutions than traditional marketing services. Infusion has created growth at financial institutions handling core data and other sensitive financial information compliant to FDIC data security and information privacy standards.

“This milestone demonstrates the effectiveness of analyzing and comparing a financial institution’s core data to that of its peers, to set benchmarks and successfully create strategic growth at banks and credit unions across the country,” said Tom Cloninger, president and CEO at Infusion. “Our goal is to continue to drive strategic growth at financial institutions by deploying marketing campaigns that are accountable to key performance metrics.”

About Infusion

Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks and create and execute omnichannel marketing campaigns that generate strategic growth. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://www.profitgenerator.com/ .