B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, including:
Drew’s role at Renegade and what led him to write his new book
Drew’s fascination with Ben Franklin
Why Drew has a passion for B2B Marketing specifically
The CATS methodology
How to be a Courageous marketer
How to be an Artful marketer
How to be a Thoughtful marketer – and why purpose matters
How to be a Scientific marketer – and how to focus on metrics that matter
Drew’s advice to aspiring authors (ie his younger pre-author self)
Georgia United Credit Union’s Chief Marketing Officer, Aaron Chestnut, joins host Dan Marks to talk branding, mission, the heart of marketing, and how to build an analytic-driven marketing culture! Highlights include:
Aaron’s role at Georgia United (plus his company band!)
Recent growth at Georgia United
GU’s mission to serve, and why a company should walk the walk
Aaron’s unique history building brands and how it helps Georgia United grow
How “Freedom to Fail” leads to more winning
Balancing the art and science of marketing
The Jurassic Park Principle
Aaron’s take on working for a company with a powerful culture and brand
Aaron’s advice to his younger self as he moved from consumer products to financial services
Ed Francis, Chairman of the Board, President and Chief Executive Officer for InBankshares, Corp and InBank, talks with host Dan Marks about the re-invention of the 100 year organization and subsequent growth including:
How InBank’s growth has doubled in 3 years
The importance of humanizing CEO’s and being “touchable”
InBank’s origin story and the “why” of the InBank brand
Ed’s leadership philosophy and being hands-on
Using research and analytics to make better, data driven decisions and build long lasting relationships with customers
Over-delivering on customer expectations with a combination of quick service technology and human interaction
Ed’s advice to his younger self – and all new bankers
CAO/CMO at Grand Savings Bank, Natalie Bartholomew, AKA The Girl Banker, talks with host Dan Marks about her role in driving growth by creating a better place to work for everyone, including:
Growth at Grand Savings Bank
Natalie’s unique role at Grand Savings – Head of Marketing and Human Resources
How branding and culture are two sides of the same coin
The dangers of devaluing any roles in the bank
Natalie’s philosophy around developing people
The origin story of The Girl Banker brand and why it was important to develop her personal brand
A take on the white-collar moms coming back to work after the pandemic and workplaces recognizing the value of being flexible
