Infusion celebrates 10th anniversary; Significant growth in 2017

[vc_row][vc_column][vc_column_text]Community bank experiences significant growth through data-driven cross-sell campaigns

Little Rock, Arkansas, December 13, 2017 – Infusion, a provider of data-driven, omni-channel direct marketing campaigns that generate strategic growth for community banks and credit unions, announced its 10th anniversary and other significant 2017 milestones.

As part of its growth, Infusion achieved the following notable highlights in the calendar year 2017:

  • Infusion ProfitGenerator® Omni-channel direct marketing campaigns produced 30,886 response accounts with balances of $914 million in the past 12 months for clients, including increase in checking, savings, CD, home equity, money market, electronic services and direct installment loan;
  • Infusion announced Infusion’s Onboarding program generated an average 500 percent in ROI for participating financial institutions;
  • Infusion launched its Digital New Movers marketing program, a digital marketing campaign that enables almost real-time digital marketing to new movers within a financial institution’s targeted geographical region;
  • Infusion generated over 110,000 new accounts for financial institutions with balances of over $2.5 billion since its inception in 2007.

“As Infusion celebrates its own growth in 2017, we also celebrate the success Infusion’s customers have experienced by launching our data-driven, strategic marketing programs that deliver relevant and timely messages,” said Tim Keith, co-founder and chief strategy officer at Infusion. “Infusion’s 10 years of serving regional and community banks and credit unions is a testament to the success of the Infusion ProfitGenerator® process. We look forward to our next 10 years as we continue to help our customers generate growth and establish or build trusted relationships with their customers.”

About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.

Original Source: https://www.cbinsight.com/[/vc_column_text][/vc_column][/vc_row]

Infusion announces the results of ProfitGenerator® cross-sell marketing campaigns for Fidelity Bank

Community bank experiences significant growth through data-driven cross-sell campaigns

Little Rock, Arkansas, November 8, 2017 – Infusion, a provider of data-driven, omni-channel direct marketing campaigns that generate strategic growth for community banks and credit unions, announces the results of Fidelity Bank’s cross-sell marketing campaigns.

Fidelity Bank is a community bank headquartered in Wichita, Kansas with 23 locations spanning Kansas and Oklahoma. The community bank has worked with Infusion since 2010 and uses the Infusion Onboarding, Cross-sell and Prospecting programs. One year ago, Fidelity Bank implemented Infusion’s ProfitGenerator® cross-sell marketing program focused on checking, savings and eServices accounts. The cross-sell program has resulted in:

  • Over 1,500 responses from targeted account holders;
  • Over $20.1 million in account balances generated;
  • Over 200 “halo accounts” opened in which responder households opened additional deposit or loan accounts during the campaign in which they responded;
  • Product marketing return on investment (ROI) of 321 percent.

Fidelity Bank’s cross-sell program uses Infusion’s ProfitGenerator® pay-for-performance model, in which financial institutions are only charged when pre-determined, measurable results have been met. The bank’s campaign responses surpassed the program’s annual cap on Infusion expenses, resulting in over 130 new “free accounts”.

“Infusion has been instrumental in the growth of our financial institution,” said Katie Grover, senior vice president of Marketing at Fidelity Bank. “Our relationship with Infusion is a true partnership and has enabled us build and expand relationships with our customers.”

“Infusion’s relationship with Fidelity Bank continues to prosper through our data-driven marketing programs,” Tim Keith, co-founder and chief strategy officer at Infusion. “We work to ensure each campaign achieves maximum results for the financial institution and take into account the institution’s particular needs, whether it is an onboarding, cross-sell or new household acquisition.”

About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.

Original Source: https://www.cbinsight.com/press-release/infusion-announces-results-profitgenerator-cross-sell-marketing-campaigns-fidelity-bank

Infusion Marketing Campaigns Exceed $2.5 billion in Account Balances Generated for Financial Institutions

Little Rock, Arkansas, October 5, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announced that its marketing campaigns have now exceeded $2.5 billion in account balances generated for financial institutions.

The more than $2.5 billion in account balances includes:

  • $1.998 billion generated as a result of cross-selling programs;
  • $513 million generated from prospect programs;
  • $1.692 billion generated in loan balances;
  • $819 million generated in deposit account balances.

    Through the first half of 2017, Infusion has generated $426 million in total account balances for financial institutions. Infusion’s success in marketing campaigns is due to its proprietary ProfitGenerator® process, which analyzes the core data of small to regional-size financial institutions to create omni-channel, relationship-focused marketing programs. The core data assessment, which is a statistical analysis compliant with FDIC data security and information privacy standards, provides key insights into a financial institution’s customer base that is often overlooked.

    “Our goal at Infusion is to empower banks and credit unions to build stronger relationships with customers, make the most out of their marketing dollars and experience significant results,” said Tom Cloninger, president and CEO at Infusion. “Our marketing programs have generated over $2.5 billion in account balances and we expect this number to continue to grow at a rapid rate as data-based marketing becomes the new normal in the financial industry.”

    About Infusion
    Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.

    Original Source: https://finance.yahoo.com/news/infusion-marketing-campaigns-exceed-2-130400496.html

Infusion marketing campaigns generated over 100,000 new accounts for financial institutions

Financial institutions experience exponential growth as a result of data-driven, omni-channel marketing campaigns

Little Rock, Arkansas, August 21, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, has generated over 100,000 new accounts for financial institutions.

To date, Infusion has generated 102,263 accounts with balances of $2.3 billion in response to its digital ad, email and direct mail campaigns. Of the accounts generated, 54,000 are deposit accounts, 39,000 are loans and 8,000 are electronic services. Over 65 percent of accounts generated resulted from cross-selling campaigns to existing customers, while 33 percent were accounts opened by prospective customers. Notably, 30 percent of the campaign responders opened additional deposit and loan accounts during the marketing campaign in which they responded.

The vast majority of these accounts were generated through Infusion’s unique Pay for Performance model, meaning Infusion is paid based on measurable objectives being achieved during the execution of the marketing campaigns. The development and implementation of these programs is driven by the Infusion ProfitGenerator® process, which starts with an in-house assessment of the financial institution’s core data and the development of a strategic omni-channel marketing plan to boost growth in central categories. Then, Infusion conducts and pays for the execution of the marketing campaigns, tracks and measures the results across channels and quantifies the ROI. Financial institutions are only charged when measurable, pre-determined results have been met.

“Crossing the 100,000 accounts generated threshold is a major milestone for both Infusion and our clients, and proves financial institutions can experience exponential growth by using data to anticipate the needs of their customers or members,” said Tom Cloninger, co-founder and chief executive officer at Infusion. “And the continued account generation financial institutions experienced from our campaigns underscore how strategic, targeted marketing sets the stage for sales opportunities beyond just the promoted product.”

About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.

Original Source: https://www.cuinsight.com/press-release/infusion-marketing-campaigns-banks-generated-100000-new-accounts-financial-institutions

Infusion Announces Results of ASE Credit Union Cross-selling Campaigns

Little Rock, Arkansas, November 10, 2016 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces announces new client Montgomery, Ala.-based ASE Credit Union has increased loans and deposits after completing the first wave of its ProfitGenerator® Cross-sell Program.

Infusion’s cross-sell campaigns inform existing customers or members about additional financial services their bank or credit union has to offer. The first wave of the cross-selling program for ASE Credit Union included two campaigns to promote checking accounts and two to promote loans. The campaigns produced 890 responses (new checking accounts and loans) with balances of $7.6 million. Campaign responders also opened 349 other deposits and loans during the campaign they responded to. In addition to buying a loan, loan campaign responders also increased deposits with ASE by a net of $1 million during campaigns.

ASE Credit Union is a state-chartered credit union in the Greater Montgomery Metro area serving Montgomery and the eight surrounding counties. ASE serves more than 27,000 members in Alabama and elsewhere. ASE operates five home branches, three in Montgomery, one in Millbrook, one in Wetumpka, and access to thousands of service centers nationwide. ASE was initially chartered as Alabama State Employees Credit Union in 1954 and then granted a community charter in 2001.
Infusion uses its ProfitGenerator process to turn core data into targeted campaigns that project final results and ROI for financial institutions. Infusion’s analysis of core data and proprietary targeting methodology are able to efficiently target existing financial institution clients to successfully expand customer relationships.

“Infusion’s ProfitGenerator Cross-sell Program is able to educate our members on how we can meet their financial needs through the distribution of targeted information,” said Calvin Cherry, vice president of marketing at ASE Credit Union. “We saw real growth in loans and deposits at the credit union coinciding with the campaigns and look forward to continuing our relationship with Infusion to better inform our members of the services we offer.”

About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.

Infusion announces Digital New Movers program

Little Rock, Arkansas, July 18, 2017 – Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, announces its new marketing program, Digital New Movers, a digital marketing campaign that enables almost real-time digital marketing to new movers within a financial institution’s targeted geographical region.

Infusion’s Digital New Movers enables financial institutions to continuously find and target consumers who are new to their trade areas and likely in need of a financial services provider. The targeted recipient groups are selected by geography and include three categories: pre-movers, or new homes listed; in escrow; and post-mover, or recently purchased homes.

Financial institutions receive strategic direction, creative and copy development, program management, data management, digital ad placement and comprehensive campaign tracking and analysis from Infusion through this new program. Digital New Movers is supported by Infusion’s proprietary ProfitGenerator® process, allowing for programmatic, immediate digital marketing. The new mover database updates twice daily and suppresses existing customer or member households. Infusion continuously tracks impressions and clicks from the campaign-specific ads, provides a monthly scorecard update of accounts opened by new movers and offers a comprehensive quarterly tracking report of program results.

“New movers are difficult for financial institutions to target in a timely manner using traditional direct mail outreach, which is why we developed the Digital New Movers program,” said Tim Keith, co-founder and chief strategy officer at Infusion. “Digital New Movers enables financial institutions to establish a digital presence with new movers immediately through strategically targeted ads on their laptop, smartphone and tablet devices.”

About Infusion
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.

Original Source: https://www.cuinsight.com/press-release/infusion-announces-digital-new-movers-program

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